General

If you’re thinking about launching a podcast for your B2B brand, there’s one question you must answer before hitting record: Why? Understanding your podcast’s purpose is not only essential to its success, but it is also the foundation for your podcast strategy that ensures you will drive meaningful business results.

Podcasting is a powerful tool for B2B brands, but keeping a show alive and thriving requires intention. Here are seven tips to ensure your b2b podcast continues to succeed over time.

Let’s explore why your b2b podcast should be a central part of your marketing strategy and how it can become more than just an episode on a feed.

Let’s dive into the essential pieces of a podcast, and why having a clear structure in place can make or break your show.

Most B2B brands launch a podcast with a clear goal: to build awareness, engage their audience, or establish thought leadership. But when it comes to structuring that podcast, there’s often confusion. Should it be a show—a structured series with a clear format and defined premise? Or should it be a feed—a more flexible content engine

And how your podcast fits in. B2B marketing isn’t just about leads—it’s about integrating sales, marketing, and customer success to drive revenue. But too often, marketing builds a campaign and expects sales to “jump in.” Mark Kilens and Nick Bennett, co-founders of TACK, have worked with 30+ B2B startups and developed a framework for integrated

Podcasts are often seen as top-of-funnel awareness tools. We’re here to tell you that while that is true, it’s not the only use case. A show lives far beyond simply entertaining or educating audiences. The real magic (or ROI) happens when you treat podcasts as part of your broader business development toolkit. In addition to

Spotify has made A TON of changes this year. The bottom line? They’re leaning into video.  We’re talking coming-for-YouTube-video-revenue levels of leaning into video. Many audio purists question the choices, asking the age-old question, “What is a podcast?”  While many argue leaning into video is disrupting the industry negatively, the proof is still a bit

5 Lessons from Steve Pratt on Getting Creatively Brave with Your Content In a world overflowing with content, capturing true audience attention is no small feat, especially on a budget. Steve Pratt, co-founder of the pioneering branded podcast agency Pacific Content and author of Earn It: Unconventional Strategies for Brave Marketers, shared his insights on