Adam Sockel

There’s a post circulating right now that has a lot of B2B marketers nodding along. It cites real data from Socialinsider’s 2026 benchmarks report: LinkedIn video views dropped 36% year over year. Written posts are pulling in four times the engagement of video posts. Text-only content saw the biggest year-over-year engagement jump at 12%. LinkedIn’s […]

“The brands winning attention don’t look like brands, they look like people.” Pull up your company’s LinkedIn page and read the last five posts out loud. Now ask yourself, could any of your competitors have published this exact content, swapped their logo for yours, and nobody would notice? If the answer is yes, you are

“People buy from people they trust. They trust people they know.” There’s a version of your marketing strategy in which your most credible, most trusted, most conversion-ready content never gets created. Not because your team lacks talent. Not because you lack budget. But because the people inside your company who actually know what they’re talking

At a glance Most people who work with a podcast agency already know what they want. They have a concept, a format, maybe even a few episode ideas sketched out. Gayle Kalvert had none of that. Just a gut feeling, a LinkedIn rabbit hole, and enough guts to send a cold DM. What she found

Executive Summary Most leaders who consider launching a podcast share the same two fears: “How do I even get started?” and “How do I keep going when it gets hard?” Tiffany Sauder has lived both. The founder of Element Three and host of The Life of And podcast is more than 320 episodes in, with

We spent the past year sitting down with 58 GTM leaders across B2B for our podcast, Straight to Voicemail. Every guest had a specific topic to discuss, but they all boiled down to one main question: What is actually driving revenue right now? Not what they believe. Not what they’d pitch on a panel. What

If you’ve ever crafted the perfect LinkedIn post, attached a link, and watched it quietly disappear into the algorithmic void, this is for you. The platforms aren’t broken. They’re working exactly as designed. And that design is actively working against the way most B2B marketers were trained to operate. Amanda Natividad, VP of Marketing at

If your brand isn’t showing up when AI answers questions, you don’t have a visibility problem. You have a content problem. Here’s how to fix it. Here’s a question worth sitting with for a second: When someone asks ChatGPT, Perplexity, or Claude who the leading experts in your space are, does your name come up?

If you stripped the logos off your homepage and your competitors’… Would anyone be able to tell the difference? Most teams don’t like that question. Because they already know the answer. They’ve felt it in review cycles.They’ve felt it in “this sounds good, but…” feedback.They’ve felt it in content that performs… fine. But not memorably.

“I don’t know what to post.” It’s the most common sentence in short-form video idea sessions. Founders say it. Creators say it. Marketing teams say it. But here’s the uncomfortable truth: Most people don’t struggle with creativity. They struggle with overthinking. When Dom Odoguardi was asked what short-form videos people should post, he admitted he