Executive Summary
- 4+ year partnership with Share Your Genius, launched 2020
- 320+ episodes published on The Life of And Podcast
- Top 150 Entrepreneurship podcast on Apple Podcasts
- Top 5% podcast globally
Most leaders who consider launching a podcast share the same two fears: “How do I even get started?” and “How do I keep going when it gets hard?” Tiffany Sauder has lived both. The founder of Element Three and host of The Life of And podcast is more than 320 episodes in, with a top 150 Entrepreneurship ranking on Apple Podcasts and a top 5% global ranking on ListenNotes. But the question she gets asked most often isn’t about growth strategy or audience size. It’s about how she’s still doing it at all.
The answer, she says, comes down to one decision she made early: she would never try to do it alone.
Why Tiffany bet on Share Your Genius in 2020
When Tiffany launched her podcast in 2020, she already had 20 years of marketing experience. She understood brands, she understood audiences, and she understood that the most durable business asset a founder can build isn’t a logo or a campaign — it’s a relationship.
“All things being equal, people buy from people they like. And I have seen the power of relationships create the most velocity of anything in my career. What I quickly understood was the ability to scale relationships through podcasting. When you hear someone’s inflection points, when they can hear your lived emotion come through, it creates a kind of connection that no other medium I’d ever seen could do.”
She’d been in marketing long enough to recognize something new when she saw it. Podcasting wasn’t just another channel. It was a way to let people fall in love with the story behind the brand, and she got it immediately.
Why Tiffany Continues To Bet on Share Your Genius
Tiffany is direct about what would have happened if she’d tried to manage production herself. The technical side of podcasting, the editing, the publishing, the logistics, would have consumed exactly the energy she needed most.
“You are going to spend so much of your energy figuring out the technical part of the episode instead of allowing your first and creative energy to be on the content and how you serve your audience. The making of the podcast is such an energy distraction. It is hard enough to pull a message out of yourself.”
In the world of AI, executives and marketers alike believe that they can automate content creation. There is a belief that with little more than a microphone and an AI agent, anyone can build a successful podcast or content engine on their own. The two truths that Tiffany realized immediately are that AI can’t be a tastemaker and it’s incredibly challenging to edit your own work.
She describes the experience of being a podcast host as being both the critic and the talent simultaneously, an almost impossible internal negotiation. Getting the message out, she says, is “like an exorcism.” The last thing a host needs is to be the engineer, too. I would never go it alone.”
What the partnership with Share Your Genius built
Tiffany has been working with Share Your Genius since the show launched in 2020. What started as a production relationship grew into something more collaborative, a partnership between a creator finding her voice and a team with an instinct for story.
Beyond production, she credits Share Your Genius with helping her develop the thing that matters most in a crowded content landscape: a clear, defensible point of view.
“Helping you find your point of view in a world where content continues to grow, getting sharp and clear and crystal in that, takes a sophisticated sounding board,” she says. “The humanity of the story comes forward with human interaction.”
320 episodes in: What keeps Tiffany going
With over 320 episodes, Tiffany admits that building a content platform is hard. Showing up every week requires a level of commitment most people underestimate when they go in. But she keeps a clear sense of why it matters.
“I know in my soul that I see things and know things about how to help women. I was given a career of 20 years of practicing, sharing stories, and bringing a message to life. Just because it’s hard doesn’t mean it’s a sign that I should stop.”
She also points to something shifting in the broader content landscape, making right now exactly the right time to invest in an authentic voice. People-first content isn’t just in vogue; it’s driving pipeline and ROI.
“Authenticity is winning again. As we enter this era of everything looking perfect, we’re drawn to the imperfection of real, raw, vulnerable human life as it plays out. We’re moving through the plastic part of content creation, and the soul of people who are in it for the right reasons is coming forward.”
For leaders sitting with those two familiar fears — how to start, and how to keep going — Tiffany’s story is a direct answer. The start gets easier when you have the right partner protecting your energy and pulling out your story. The staying power comes from knowing why you’re doing it in the first place.
After four years, 320+ episodes, and a top-ranked show, she’d make the same call again.
“It’s been special to be part of the journey with Share Your Genius. I’m proud of what we’re building together.”
