The TL;DR When Coder set out to launch a recorded podcast, they weren’t chasing vanity metrics or another “marketing channel.” They were looking for a way to create real conversations, real trust, and real business impact without pulling their team away from the work that mattered most. As Field CTO Nicky Pike puts it: “We […]
From “We Don’t Have Time for This” to a Real Pipeline Engine Read More »
There was a time when building a strong company page on LinkedIn felt like the center of a B2B content strategy. You polished the messaging, scheduled your posts, pushed traffic to gated assets, and could rely on consistency translating into growth. That era is quietly ending. In 2026, the growth engine for B2B brands is
LinkedIn Personal Accounts, brand pages, and how to drive engagement Read More »
Wait for it… In 2016, a single conversation changed the trajectory of a career. It was an author interview. A debut novel that had not yet been released. A quiet certainty that the book was going to matter. The prediction was simple: this would be a New York Times bestseller. It was. It later became
Wait For It: Podcasting is bigger than ever Read More »
If you’re building a B2B marketing plan in 2026 and Employee Generated (EGC) Content Strategy isn’t central to it, you’re behind. Events are getting bigger budgets. Paid media is under heavier scrutiny. Brand channels are plateauing. Meanwhile, individual profiles are quietly outperforming brand pages, often by 8-12x in reach. And yet most companies still deploy
B2B SaaS marketing is changing fast. What used to work — brand-led campaigns, polished messaging, gated ebooks, and corporate social posts — is losing effectiveness. Attention is harder to earn. Trust takes longer to build. And AI-generated content has flooded the market with surface-level noise. In this environment, creator-generated content for B2B SaaS is emerging
Thought leadership has become one of the most overused phrases in B2B marketing. Every company says they are doing it. Most are just publishing content. In 2026, as AI floods the internet with competent but forgettable material, thought leadership is no longer about producing more content. It is about producing perspective. And perspective does not
What Is Thought Leadership Content? (And Why Most B2B Companies Get It Wrong) Read More »
If you’ve ever wondered how Share Your Genius thinks about podcasting, thought leadership, or media-led growth, you’re not alone. These are the most common questions we get from CMOs, founders, and marketing leaders who know content matters but want it to actually drive business results. Below, our founder Rachel Elsts Downey answers them directly. What
Frequently Asked Questions About Share Your Genius Read More »
Most brands don’t stop podcasting because it fails. They stop because they’re bored. And they don’t realize their entire content strategy is connected to the momentum they lose when they do. After a few months, the conversations start to feel familiar. The talking points repeat. Internally, it feels like you’ve “already said this.” And so
Content strategy begins with a podcast Read More »
