Rachel Elsts Downey

Everyone who runs a B2B podcast has had this moment: You check your downloads, compare them to industry benchmarks, and immediately feel one of two things: Cautious optimism,“I think we’re crushing it, right?” Pending doom. “I think we’re doing this whole thing wrong” But here’s the thing: podcast data benchmarks should be used for context, […]

I have been saying this for years. The data is finally catching up. LinkedIn is now the most-cited domain for professional queries across ChatGPT, Gemini, Copilot, and Perplexity. New research tracking 1.4 million citations found that LinkedIn went from outside the top 20 to the fifth-most-cited domain on ChatGPT in just three months. AI is

Let me ask you something. When’s the last time you listened to a B2B podcast and thought, ‘damn, that was actually good’? Not ‘fine.’ Not ‘I guess I got something out of it.’ Actually good. The kind where you’re in the middle of a run or stuck in traffic, and you rewind because you want

If you’re thinking about launching a podcast for your B2B brand, there’s one question you must answer before hitting record: Why? Understanding your podcast’s purpose is not only essential to its success, but it is also the foundation for your podcast strategy that ensures you will drive meaningful business results.

Podcasting is a powerful tool for B2B brands, but keeping a show alive and thriving requires intention. Here are seven tips to ensure your b2b podcast continues to succeed over time.

Let’s explore why your b2b podcast should be a central part of your marketing strategy and how it can become more than just an episode on a feed.

Let’s dive into the essential pieces of a podcast, and why having a clear structure in place can make or break your show.

Most B2B brands launch a podcast with a clear goal: to build awareness, engage their audience, or establish thought leadership. But when it comes to structuring that podcast, there’s often confusion. Should it be a show—a structured series with a clear format and defined premise? Or should it be a feed—a more flexible content engine

Podcasts are often seen as top-of-funnel awareness tools. We’re here to tell you that while that is true, it’s not the only use case. A show lives far beyond simply entertaining or educating audiences. The real magic (or ROI) happens when you treat podcasts as part of your broader business development toolkit. In addition to

Spotify has made A TON of changes this year. The bottom line? They’re leaning into video.  We’re talking coming-for-YouTube-video-revenue levels of leaning into video. Many audio purists question the choices, asking the age-old question, “What is a podcast?”  While many argue leaning into video is disrupting the industry negatively, the proof is still a bit