5 Lessons from Steve Pratt on Getting Creatively Brave with Your Content In a world overflowing with content, capturing true audience attention is no small feat, especially on a budget. Steve Pratt, co-founder of the pioneering branded podcast agency Pacific Content and author of Earn It: Unconventional Strategies for Brave Marketers, shared his insights on […]
How to Earn Attention on a Budget feat. Steve Pratt Read More »
It’s budget season. Sometimes not as fun as fashion or pilot season, but we are here again. As you start to pull your plan together to align with your leadership team, we thought it wouldn’t hurt to have an experienced marketer and former CEO help you tell the story to secure those precious funds for
How to Get Executive Buy-In For Your Branded Podcast Read More »
FRAMEWORK FOR DELIVERING STRATEGIC PODCAST INSIGHTS Recent studies show that branded podcasts increase brand perception by 85%. The channel is uniquely designed to shift the focus toward storytelling and content creation rather than direct promotion, aligning with the “Rule of 7” in marketing—where customers need to engage with a brand seven times before converting. So
The One About Metrics Read More »
B2B content trends shift faster than the LinkedIn algorithm or the seasonal menu at your local coffee shop (clearly, writing this from my local coffee shop, shout to Falls Perk). As a creator, how do you check your gut against the trends to know which bets to take? Data. Now, here comes the catch-22. When
B2B Podcast Data: Benchmarks for Success Read More »
83% of podcast agencies use downloads as a metric of success. We don’t. Never have. Never will. It’s because we care more about retention and engagement. Your show is a vehicle to create more conversations and, ultimately, can fuel your content strategy. So, if we’re just talking downloads, then we’re not talking about how to
Why Your Podcast Isn’t Working Read More »
And I’ll say again for the people in the back, downloads do not define success. We think about podcasting all day, every day. Not just the audio experience side of the production, but we think about how to tie success to a business outcome. And a business outcome is rarely if ever, connected to a
Podcast Downloads Do Not Define Success Read More »
It’s the Google Search of Content. It’s the third most popular destination for podcasts, citing data from Edison Research. So it’s no surprise that YouTube is finally investing (big time) in podcasts. The platform announces bold moves into the podcast space by paying content creators for video versions of their episodes — up to $50,000 for
YouTube Changes and Its Impact on Your Show Read More »
In 2016, I discovered the power of podcasting. I worked as a copywriter for five years and some change while managing client relationships at a small agency. When I had the opportunity to help a friend promote his podcast as a side hustle. As a result of his success, I went from side hustling to
Your Podcast Needs a Head of Content Read More »
