General

It’s budget season. Sometimes not as fun as fashion or pilot season, but we are here again. As you start to pull your plan together to align with your leadership team, we thought it wouldn’t hurt to have an experienced marketer and former CEO help you tell the story to secure those precious funds for […]

I just got back from attending Podcast Movement, a bi-annual conference where podcasters, podcast marketers, and creative professionals alike gathered to glean from each other’s wisdom and insights. The energy in the room was contagious; so much that it became so clear to me how much it just cannot be manufactured online. 1. Be vulnerable

FRAMEWORK FOR DELIVERING STRATEGIC PODCAST INSIGHTS Recent studies show that branded podcasts increase brand perception by 85%. The channel is uniquely designed to shift the focus toward storytelling and content creation rather than direct promotion, aligning with the “Rule of 7” in marketing—where customers need to engage with a brand seven times before converting. So

So you want to start a podcast but you don’t know what equipment you need? Great news! The options are endless and highly dependent on whether you’re aiming to record in person or virtually.  Whether you have an entire studio to devote to your show or you want to launch your podcast from the comfort

B2B content trends shift faster than the LinkedIn algorithm or the seasonal menu at your local coffee shop (clearly, writing this from my local coffee shop, shout to Falls Perk).  As a creator, how do you check your gut against the trends to know which bets to take? Data. Now, here comes the catch-22. When

Everyone’s trying to crack the social media nut for podcasting, no matter the platform. And while there is no magic bullet, there are some foundational aspects and practices you can put in place to make social media work for you. This is why we’re bringing you some Share Your Genius best practices and tips for

It’s the Google Search of Content. It’s the third most popular destination for podcasts, citing data from Edison Research. So it’s no surprise that YouTube is finally investing (big time) in podcasts. The platform announces bold moves into the podcast space by paying content creators for video versions of their episodes — up to $50,000 for

In 2016, I discovered the power of podcasting. I worked as a copywriter for five years and some change while managing client relationships at a small agency. When I had the opportunity to help a friend promote his podcast as a side hustle. As a result of his success, I went from side hustling to