The executive's guide
to video
A focused, hands-on workshop for VPs, C-suite leaders, and senior executives who know they should be creating video content — but keep putting it off.
90 min
Focused, no-fluff — leave with a real plan
Live Q&A
Get your specific situation answered in real time
Personal dev
Get your specific situation answered in real time
See what's coming
A sneak peek from Heike & Rachel
about this workshop
You know video matters. Here's why you keep putting it off.
You’re a leader. Every time you sit down to film, something feels off — the lighting, the script, the way you look back at yourself on screen. This workshop is for executives who want to show up with confidence on camera, build their personal brand, and create content that actually reflects who they are. No production crew required.
A camera presence that feels like you
Stop performing. Start communicating. Practical techniques to come across naturally on video.
Clarity on what to say
How to identify your executive point of view and turn it into content that resonates.
Should your CEO even be posting?
An honest framework for deciding when executive video helps your brand — and when it doesn’t.
A simple setup that works
No fancy gear. Just what you need to look and sound credible on LinkedIn and beyond.
Your Hosts
Learn from people who've done it
You’re a leader. Every time you sit down to film, something feels off — the lighting, the script, the way you look back at yourself on screen. This workshop is for executives who want to show up with confidence on camera, build their personal brand, and create content that actually reflects who they are. No production crew required.
Heike Young
Former Head of Content at Salesforce and Microsoft. Award-winning LinkedIn and TikTok creator with a track record of helping executives build audiences that actually trust them.
Rachel Elsts Downey
Founder & CEO of Share Your Genius. Expert in podcast production and thought leadership content engines — and the person behind the camera strategy for some of B2B’s most recognizable voices.
Reserve your spot
Small group. Limited Seats.
This is a hands-on workshop, not a massive webinar. We’re keeping it intimate so you get real answers to your specific situation.
$500
$650
with code VIDEOFIRST by March 22 · $650 after